The Tell Tale Heart By Edgar Allan Poe - 2007 Words

The Tell Tale Heart Research Paper In â€Å"The Tell-Tale Heart† by Edgar Allan Poe, Poe delights readers to a very thought out and psychological based short story of a very in depth murder from the murderer’s perspective. In â€Å"The Tell-Tale Heart: Overview† it is proven that: â€Å"One of the most powerful contributions that Edgar Allan Poe made to the short story genre was his insistence that every element of the work contribute to the story’s overall effect. Poe frequently gave this aesthetic demand realistic motivation by making his central character or narrator so physically obsessed with a mysterious phenomenon that everything in the story irresistibly revolves around it, held in place by the psychological equivalent of centrifugal force.† (May) And Mr. Charles E. May could not be any more correct about the phenomenal Edgar Allan Poe. The idea that Poe creates his characters with psychological struggles is proved through his use of dopplegangers between two main characters, the use of motifs related between the eye and the ‘I’ as well as the heart beat and the ticking of the clock, and lastly through the presence of insanity with sexual connotations. It is no secret at all that Edgar Allan Poe was an exquisite man and like most extraordinary people they have an outlet to express themselves. For Poe this outlet was writing, with his writings Poe was able to express his own psychological struggles through his characters and twisted plots. One literary technique Poe used that mostShow MoreRelatedThe Tell Tale Heart By Edgar Allan Poe1161 Words   |  5 PagesOut of a vast quantity of these English historians, one stood out to me, his name is Edgar Allan Poe. Poe’s writing had its own unique gothic and horror style. The story, The Tell-Tale Heart is one of his very popular pieces of literature, it not only tells a story, but uses Poe’s unique style of writing to silently incorporate different genres, themes, and symbolism to create a sub-story within the text itself. Poe was born in Boston Massachusetts on January 19, 1809. At the young age of just 2 yearsRead MoreThe Tell Tale Heart By Edgar Allan Poe1569 Words   |  7 PagesIn the short story â€Å"The Tell-Tale Heart,† author Edgar Allan Poe employs several literary devices such as symbolism, allegory, and imagery. These devices enable us to see and better comprehend the story’s events through the eyes of the narrator. The narrator explains that he is extremely nervous but clarifies that he is not insane; he even goes so far as to share an event from his past to prove that he is not crazy. He believes that he loves the old man and has nothing against him except his horribleRead MoreThe Tell Tale Heart By Edgar Allan Poe Essay1477 Words   |  6 Pagesyourself and others that you weren’t in the wrong for doing something bad? Well, the narrator in the story The Tell-Tale Heart does. Edgar Allan Poe is known to write stories that are of Dark Romanticism. Dark romanticism is a literary genre that showcases gothic stories that portray torture, insanity, murder, and revenge. The story â€Å"The Tell-Tale Heart† is no different. Edgar Allan Poe does a great job with making the readers wonder throughout this short story. This allegory makes reader’s questionsRead MoreThe Tell Tale Heart By Edgar Allan Poe986 Words   |  4 Pagesbade the gentlemen welcome. The shriek, I said, was my own in a dream.† The Tell Tale Heart is one of Edger Allan Poe’s most famous and creepiest stories. The premise of this gothic short story is that a man’s own insanity gives him away as a murderer. By usi ng the narrators own thoughts as the story Poe displays the mental instability and the unique way of creating a gothic fiction. While other stories written by Poe reflect this same gothic structure and questionable sanity, this story has aRead MoreThe Tell Tale Heart By Edgar Allan Poe1502 Words   |  7 PagesThe author Edgar Allan Poe created a beautiful writing piece called â€Å"Tell Tale Heart†, which included literal elements such as mood, tone, and point of view. The story included a tremulous mood for the reader to be able to feel the excitement of the story. According to the text â€Å"Tell Tale Heart†, it states â€Å"And now at the dead hour of the night, amid the dreadful silence of that old house, so strange a noise as this excited me to uncontrollable terror.† This illustrates that the details of the storyRead MoreThe Tell Tale Heart By Edgar Allan Poe1030 Words   |  5 PagesA Guilty- Mad Heart â€Å"Burduck then goes on to ponder how Poe used cultural anxieties and psychological panic to advantage.† (Grim Phantasms, G.A. Cevasco). In The Tell-Tale Heart by Edgar Allan Poe, a nameless man narrates the story of how he murdered an elderly man because of his eyes. In his short story The Tell-Tale Heart, Poe shows the themes of guilt and the descent into madness through the narrator, in this gothic horror story. Edgar Allan Poe wrote many gothic tales throughout his lifeRead MoreThe Tell Tale Heart By Edgar Allan Poe1133 Words   |  5 Pages Written in 1843, The Tell-Tale Heart by Edgar Allan Poe incorporates nearly all of the gothic elements. While this piece of art may not contain all of the gothic elements, it is the epitome of a gothic short story. In The Tell-Tale Heart, the setting seems to be inside an old house, which strengthens the atmosphere of mystery and suspense. The madness and overall insanity of the narrator illustrates the sense of high, overwrought emotion. The presence of creaking hinges and the darkness representRead MoreThe Tell Tale Heart By Edgar Allan Poe1644 Words   |  7 Pages Edgar Allan Poe was a prominent American writer whose writing reflected his tragic life. He began to sell short stories for profit after being forced to leave United States Military Academy for lack of financial support. Over the next decade, Poe published some of his best-known works, including The Fall of the House of Usher (1839), The Raven (1845), and The Cask of Amontillado (1846). It is in these stories that Po e established his unique dark writing style that often have the recurring themeRead MoreThe Tell Tale Heart By Edgar Allan Poe879 Words   |  4 PagesIn between guilt, paranoia and obsession The Tell-Tale Heart by Edgar Allan Poe uses several literary elements to support the themes of the story. The story is based on a gruesome murder of an old man. The author uses madness, obsession and guilt as themes to prove how the narrator is truly twisted and insane. Madness is the first theme of the story; in the beginning the narrator tries to convince the audience he is not mad (insane). â€Å"TRUE!... nervous very, very nervous I had been and am; but whyRead MoreA Tell Tale Heart By Edgar Allan Poe1156 Words   |  5 Pagescontain some level of madness. For example in the short stories â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman â€Å"The Tell-Tale Heart† by Edgar Allan Poe, both of the main character in these stories believe that they are perfectly wise, but their out of control behaviors proves that they’re mentally ill or to be more specific insane. In the short story â€Å"A tell-tale heart† the unknown narrator is telling us a story about his neighbor who is an old man but his of a vulture: blue pale eye is what

Critical Response Essay Final - I Have a Dream - 981 Words

‘I have a Dream’ – Critical Response Essay ------------------------------------------------- How does ‘I have a Dream’ By Martin Luther King conform to, or deviate from, the conventions of a persuasive speech, and for what purpose? ------------------------------------------------- I have chosen the question â€Å"How does the text conform to, or deviate from, the conventions of a particular genre, and for what purpose?† I have decided to analyse Martin Luther King’s classic Civil Rights Movement speech â€Å"I have a Dream† and how the structure of the speech creates a persuasive aspect for the audience. This task refers back to Part 1 of the English Language and Literature Course. The essay will address these key points: 1. Repetition at†¦show more content†¦The technique of Anaphora is commonly used to punctuate a certain point and set a pattern to increase its dramatic effect during a speech. In this announcement, King uses anaphora on 8 different occasions to stress his opinions. An example of this would be â€Å"Now is the time†¦Ã¢â‚¬  (27-30) when King directly addresses the audience to encourage them to stand up for their rights and â€Å"rise from the dark and desolate valley of segregation†¦Ã¢â‚¬  (28). â€Å"I have a dream†¦Ã¢â‚¬  (72), repeated the most throughout the speech, also created emphasis through repetition of a phrase, leaving a stronger impression in the audiences mind and hence a heavier emotional attachment from the audience would lead to easier persuasion through speech. Providing specific examples that are related to the audience will help convince and improve validity of a speech. Martin Luther King does this by mentioning geographical references such as â€Å"Mississippi† (78), â€Å"Alabama† (84), â€Å"South Carolina† (78), â€Å"Georgia† (78), and â€Å"Louisiana† (79). With these examples mentioned continuously by King, the audience relates on a personal level to these particular locations. They evoke strong emotions and images within the particular man as those mentioned may be their home state, directly involved in the Civil Rights Movement at the time. This makes the speech more inclusive of the audience, and with the personal relationship that was created between King and his followers, it becameShow MoreRelatedWhere Do We Go from Here Anaysis920 Words   |  4 PagesSummary The critical essay â€Å"Where Do We Go from Here: Chaos or Community?† written by Marin Luther King Jr., is an inquisitive piece who preaches the idea of a peaceful society, Martin also highlights the major issues happening and changing the world at the time. It analyzes events involving World War II and Vietnam War, and uses an example from Greek Literature to apply the concept known as â€Å"Ulysses and the Siren†; resulting in a realization that peace is the solution to chaos. Idea Based Read MoreMy Favorite Poem By Carol Ann Duffy Essay1031 Words   |  5 Pagesin my English class, I created an anthology of five poems. The theme of our anthology was based on love. We chose love because we thought it applies to all aspects of life, including career, business, personal relationships, personal development, self-care and more. What stands out to most to me about these poems is that in all these poems it shows that love is something that part of our life. My favorite poem is â€Å"you† by Carol Ann Duffy who happens to be my, favorite author. I felt strongly connectedRead MoreReflective Essay : Charter Oak State College Essay3135 Words   |  13 PagesFinal Reflective Essay Week 8 Final Reflective Essay Dolly Olmo Charter Oak State College Abstract My desire was to challenge myself and pursue my belief in life-long learning. And yes, the last eight weeks have definitely been a challenge intellectually in IDS 101. After the first two weeks of school, I seriously questioned why I would go back to school at fifty-one years of age for personal satisfaction. The days were long and I wasn’t sure I still had the self-discipline and determination thatRead MoreMeg 1,2,3,4 Ignou1582 Words   |  7 Pagesrss) _tr*d*\ \**l*g ([@ tjg?qfrtr I MEG-1,2,3 4 MASTERS DEGREE IN ENGLISH (MEG) ASSIGNMENT 2012-2013 (ForJuly,2012JanuilYY,2}I3sessions) (Compulsory Courses of M. A. Engtish - lt year) British Poetry-0l British Drama0z British Novel-O3 Aspects of language-O4 1y61llEgmsu witr.fiRftF; School of Humanities Indira Gandhi National Open University MaidanGarhi, New Delhi- 1 1 0068 33 Masteros Degree in English Assignments for lt year Compulsory Courses Course Code:MEG DearRead MoreHow Success Breaks Down Into Life1678 Words   |  7 PagesConcept Essay (Final Paper) How Success Breaks Down Into Life I prefer sitting at a coffee shop to do works or read a favorite book, and sometimes taking idly thoughts and wondering myself, â€Å" How does a rich person define success? Or, that, having lots of money, living in a big house, and owning all of the latest cars, fashions, and technology is the key to happiness, and hence, success ?† I believe that the definition of success is deeply personal and surely will be different for every man. I mayRead MoreMy Growth Is A High School Student1467 Words   |  6 PagesGrowth Essay Being a high school student in the tenth grade things a bit hectic all the tests and book reports I have to do I always get caught up in my school work. Since my school life consists of nothing but essays, keynotes, benchmarks and free response questions. Never anything less than teachers pressing on about double spaces, sentence patterns and â€Å"Where to put the semi-colon.† I have never really noticed that they fail to teach or lecture me about unique writing skills until I got intoRead MoreKubla Khan Essay4320 Words   |  18 PagesParadise in a Dream, have a flower presented to him as a pledge that his Soul had really been there, found that flower in his hand when he awoke -- Aye! and what then? (CN, iii 4287) Kubla Khan is a fascinating and exasperating poem written by Samuel Taylor Coleridge (. Almost everyone who has read it, has been charmed by its magic. It must surely be true that no poem of comparable length in English or any other language has been the subject of so much critical commentary. ItsRead MoreAn Overview and Commentary on Course Objectives Essay2215 Words   |  9 PagesNote to the reader: This essay is somewhat of an experiment. I am well aware of the standard guidelines within which a student must present and argue ideas, and the implications of nonconformity. However, if I have learned anything in this course, it is that genres and forms are continually under scrutiny, being molded and changed, discarded and exchanged, for sake of efficacy, veracity, adherence to ideology, or in reaction to otherwise unforeseen forces. Consider this as just such a reaction; moreRead More Yank as a Modern Day Oedipus in O Neills Play, The Hairy Ape2274 Words   |  10 Pagesstil l remain the same, even if they have to be slightly modified to be relevant to todays audience. Despite this, The Hairy Ape bears a striking resemblance to the quintessential Greek tragedy, Oedipus Rex. The only direct challenge to the Aristotelian definition of tragedy is the portrayal of the tragic hero as not only not being a noble in the traditional sense, but usually as a working class, common man. Arthur Miller discusses this belief in his essay Tragedy and the Common Man. In itRead More A Cubist Perspective of Shakespeares A Midsummer Nights Dream2475 Words   |  10 PagesA Cubist Perspective of Shakespeares A Midsummer Nights Dream      Ã‚  Ã‚  Ã‚   The great cycle of the ages is renewed. Now Justice returns, returns the Golden Age; a new generation now descends from on high. - Virgil, Eclogues 1.5    As Virgil stated so many years ago, history is a cyclical phenomenon. The experiences of one age tend to be repeated in future generations. Knowing that, we should not be surprised to find the seeds of modern styles and philosophies sprouting in earlier

Marketing and Management for National Bank - myassignmenthelp

Question: Discuss about theMarketing and Management for National Bank. Answer: National Bank of Australia The National Bank of Australia, usually referred to as NAB, is among the largest top four financial institutions in Australia in terms of the market share and market base. According to Guthrie et al., (2006), NAB was ranked among the best and largest bank in the world with higher market capitalization. According to the National bank of Australia, (2017), in a nutshell it boost of 1,590 branches and service centres and additional of 4,412 automated machines in Australia, New Zealand and Asia with customer base of 12.7 million people. The bank was established as a National Commercial Banking co-operation of Australia in 1982, through the merging of National Bank of Australia and the commercial bank of Sydney, the resulting bank gave birth to the name Australia Bank Limited. It has expanded tremendously over the years with market base increasing immensely. This has seen its expansion in the financial base and subsequent branch openings in many cities, which signifies positive growth. Th e bank has been launching branches, with an aim of building positive image in the financial sector. Its strategy has been to increase the market share by competing on price cutting for the customers. The strategy of denting earnings in the market share and building on customer satisfaction has been the driving force behind the bank. Cost Benefit Analysis of the Bank The National Bank of Australia, strategies itself to be among the leading banking entity with high quality of service that is responsive of its customers and clients. Business success determines these engagements of the banks. The sole aim is to maximize the profits and get more returns while maintain and expanding new customers to expand its broad base. For a review to be done there is need for cost benefit analysis to made in order to measure banks strategies in ensuring that expansion is achieved. According to Bansal, (2014), is important in weighing costs against benefits to inform the next course of action. For National Bank of Australia, the cost/benefit analysis is reviewed below, Benefits Cost - Simplifying bank process through system upgrades - Managing impacts of business through; - Reducing costs and business risks - Reduction in rework and effort in document processes - Avoiding duplication and redundancy process Skills teaching to managers to reduce waste, ensure quality and consistent customer service - Changing manual process allowed staff to be more effective - Reduced risks - Meeting compliance obligations - Meeting quality control objectives - Motivating staff - Reducing rework and effort in creation of documentation process - Avoiding duplication and redundancy across the organisation. Bank Organisation Analysis The National Bank of Australia is a business bank entity, that provides personal banking an business banking services. The company unit includes business and cooperate affairs units, consumer banking and wealth management. The baking business and banking focuses aims at targeting the Small medium and enterprise clientele, who include the National Australian bank, franchise with specialities in agriculture, health access, governments, education sectors and the business units and many more. The customer banking and wealth unit includes banking and wealth products strategy, marketing and cooperate affairs and counter banking and wealth management components. According to NAB financial reports, (2015/2016), the bank is fully founded on the principality of commitment to create more of what matters to the people and the needs of the community and the economy. It beliefs on motivation to the people and communities and it display passion to the customers in a demonstration to win more clients. Their responsibility approach is on cooperate social responsibility. The brand they are selling is aimed at providing quality products and services with fair remuneration and charges fees. The relationship build is based on the principles of help and guidance and to advice better financial outcomes for customers. The bank has keen focus on understanding its customers and understanding their preferences and what they want from them, they suit this into competitive package which drives customer loyalty for long term success. Through their visIon and goal, (NAB, 2017) the agenda of the National Bank of Australia is that it provides financial assistance in terms of superannuation, advice, investments and insurance solution ideas to both the retail world, cooperate institutions, and institutional clients. It aims to cater the needs of the customers in all aspects of the sphere ranging from agribusiness to asset servicing and treasury trading index portfolio. Marketing Component The National Bank has the belief that involves motivation to make positive and sustainable impact in the lives of customer and community underpinnings for strong business and improve customer satisfaction. The strength of the bank customer base and its stability is that it offers the clients with full satisfaction of meeting their needs; this has bolder solid backing for maintaining the business. The bank has more than 3 million personal and micro business customers which make its important in enhancing its stability and confirmed in the market environment. The innovative approaches to the business are key to helping retaining the customers as it leads to more positive image to the business and the satisfy the customers. Their opportunity is that meeting the financial needs of the clients is essential and hence driving the business forward, these opportunities are the driving force behind. The threats it encounters are the stiff competition it receives from other players and failure to provide customer satisfaction leads to drop in the customer base. Its weakness is that, due to the large base of personnel, managing this pool of people can be tedious, hence it may fall prey by, issues from the personnel and also decline in revenue which has affected growth and development The customer base it serves includes citizens from Australia, New Zealand and Asia. They have created exciting developments, which have committed significant investments in the region in a bid to ensure that they continue to meet the expanding needs. The bank offers its customers a range of banking business and financial services which include institutional banking, advisory services to business and migrant banking services for skilled and non skilled migrants and students studying in oversee countries. They also offer technical support for customers doing business in India and has been investing in citizens in a bid to boost its base in the region. The bank has built a network of partners who are working together to implement the organization objectives. The Bank provides financial services which includes business and personal banking insurance and creation of wealth management. The bank operates more than 1,800 branches and services centres in several countries. In order to reach this broad base, it has partnered with Oracle since 2008 to transform its engagement through creation of new customer platform that incorporates technology. Another implementing partner are the Canadian Imperial Bank of commerce which is the fifth largest lender, has formed a strategic partnership with National Bank of Australia in creations of new investments. This partnership enables the two banks to collaborate and and share aspects of product development and to facilitate the exchange of employee talent in the innovation world. Other partners include iGrafx tool set and Micro dynamics which offers process modelling toll. Micro dynamics has partner ed with NAB for the implementation of iGrafx business process analysis which indentifies activities which forms part of the strategic direction of the banking operations. With the facts of rapid expansion and positive growth in customer base the bank enjoys, it has fair share of competitors who are majorly the other banks who are competing for the same resources who are the people. They include the BNP Paribas, the standard charted bank, royal bank of Scotland, china construction cooperation, bank of America and Citigroup. Factors which have seen to be impacting the National Bank of Australia have fallen into various categories. The domestic and international economic influence has impacted on the status of the bank. The expansion of international economy with record of low interest rates and lower oil prices has had significant impact on the growth patterns. The instability of the euro era and the economy volatility in China has posed a significant risk on Australian economy. Other factors which affect its operation include managing of impacts of business in reduction of costs and business risks in improvement regulatory compliance initiatives. Also its quality output has been hampered by the reduction of work and effort in documentation process. The NBA handles its clients wants and needs through various strategies and framework s it facilitates this through building customer support base and encouraging the use of feedback and encouraging use of feedback to improve its clients. Resolving conflict with clients within 2 hours and response to complaints within 5 working days and offer new services which aims at reducing the complains from the customers. As part of this customer needs initiative, they rolled out customer response initiative which is aimed at improving the customers experience and ensure that the problems they encounter are sorted out efficiently. This step of customer initiative is taken on the grounds that issues affecting the customers very serious and they strive to offer solutions. The bank is facing stiff competition from banks such as Citigroup, china construction bank cooperation, bank of America, standard chartered bank, royal bank of Scotland, BNP paribus and many small upcoming banks in Australia. In a bid to manage this they have formulated the segment of targeting consumers through utilising on enterprise and individuals seeking financial help, and target the largest enterprises and individual investors. It has also improved its position on managing customers money at every stage of life. Marketing Strategy To approach the market segmentation for the bank, we will look into customer value segments and progression through the already built customer relation cycle. And then proceed to the phase of direct marketing activities, which the bank tries to sell and achieve and gain greater share of money to make more profit. The market segment of choice is to target the low value customers, who have limited financial needs and have their small business. In accessing this, it will target two groups of low customers. The first group is those that have small income or limited financial needs. This type of consumer will develop low level of profitability to the bank thus it is not common to see other banks to target this small group of individuals. The second segment lot in this target group are the potential customers who diversify the products through different financial institutions. A case example is when an investor chooses to have $50000 in savings deposited in various banks. This lot of clien ts provides low levels of profit contribution for the individual banks. This gives room for them to be upgraded to the next level package available in the bank, and the challenges will remain to be to convince these customers to place their financial assets in NBA. In accessing the medium value customers, they fall into two groups which involve customers who have majority of business in the National Bank of Australia and the second group involves those clients who have most of their financial business with other banks, may be due to the is special offers attached to and diversification of their various accounts. The next target segmentation available to the bank is to target the non customers; these are the consumers who have never had to do business with the bank previously. These consist of consumers who being competed by other banks and the younger consumers who are yet to sign in for bank accounts and services. The non customers are frequently targeted by banks due to the urge to have keen interests in the special offers and deals by providing them with special; offers and better deals. Targeting the high value customers for the bank is essential. This is the group who make large deposits and get huge loans and create a basis of the financial institutions in the profitability angle. This group often proof to be heard to retain but they are essential in their overall role in the attractiveness of the bank. The bank can also target the ex customers these are group who have become inactive and stopped using the financial services of the bank. However theoretically, they are hard to reach and get them to be reengaged in the business domain, due to their initial try, they may have found a chance and opportunity in a different bank. The changes of preference on these clients can be attributed from the changing taste preference and changing personal circumstances due to the changing needs or dissatisfactions, thus reaching them to get bank will be essential. Marketing Mix With the advent of the several services that the bank offers, formulation of product mix will be inevitable to target the whole segment of the target consumers. A study done by Poranki, (2017), the use of 7 Ps in marketing networks in banks has significant positive effect on the brand equity of the bank. The bank will sell their products to the various groups of customers highlighted in the market segmentation. The products to be promoted include savings accounts, current account opening and also to motivate those clients whom have become inactive through motivating tips like, re activation their accounts free of charge. For better product mix, there is need to group the product services into the following broad areas, savings accounts, currents accounts operations, salary accounts. Promotions of the different products which have an added advantage include home loan, personal loans and dormant account free openings. In promoting the price index for the various services under the National Bank of Australia, the variations of the prices will depend on the services requested by the clients. These prices will be formulated in a flexible manner in a way that is pocket friendly and motivates the consumers to do banking business in the bank. The pricing mix will involve flexible rates on commissions and fee charges at the banking halls, they need to display a competitive advantage to the new customers over the competing banks. The place and platform of promoting these products are very crucial and they play an important role in ensuring that the services are tangible. Considering quality of services given to the potential clients is crucial, and is considered by clients in the place of work as crucial. Clients perceive the type of service quality to the place of delivery which creates an appeal to them. In targeting this new segment, the National bank of Australia needs to target the customers in well conducive places and be able to convince them to join the bank. Providing an excellent environment in the form of place and location is essential in appealing customers segment. National bank of Australia will provide every tangible in the form of their interior, locations and exteriors. In promoting these essential services the bank will need to capitalize on various avenues for promotion which include in the form of visualization, association, physical representation and documentation. Visualization of these products and services to the segment customers will involve marketing inform of T.V and print campaigns and advertisements, this can be done in the print media, or online platforms or through visual networks like the TV. Physical representation will involve the use appropriate promotional appeal to the potential segment customers this will involve the use of colors and printed materials which are attractive to the eye, they include use of posters and branding materials, this symbolizes wealth and status. Targeting the right audience is essential. This will be essential through inclusion of people in the marketing mix. They form part of tangible assets. Their performance is essential for the growth of the business. According to Lawlor Carmody, (2001), good peop le make the business to have positive growth and bad people will lead to bad negative growth in the business. The bank needs to involve the right people in processing and marketing their products and services for positive outcome to be achieved. Improvement on the process and building business process protocols is essential;. This can be achieved through building people and creating result oriented approach. The process is designed through effective planning phase. For the NBA to achieve this there is need for comprehensive implementation process that involves everyone, in this way achieving success is eminent with high turn up of clients subscription. Lastly in the marketing mix the physical evidence for the service provided; these can include signage, reports, employees dress code and financial reports. In implementing and selling the NAB product to the new market segment, it will utilize the signage that is the logo as its brand in the market domain and to differentiate itself from other banks. Tangible items include provision of stationery items to the existing customers, this aimed at improving the satisfaction of the existing customers and boosting their confidence. The NAB will sell its branding services as a bank which has adopted the new technology and thus the reduction of paper works. According to Ivy, (2008), the bank has attracted new customers who are technology based and are in the marketing mix, adoption of this, marketing mix will enable satisfaction of the needs of the potential clients and improve the customer base of the National Bank of Australia.As stated by Rafiq et al., (1995), marketing mix serve as element s to that can be used to influence the behavior of consumer, to achieve this, following the protocol of 7ps will ensure realization of building strong customer base. Conclusion Concluding, is that the National Bank of Australia as one of the largest banks in Australia, offering financial services to its clientele. It aims at lifting its productivity across all its operational units; it aims at improving the service quality to customers in striving for this. Thus with this objective it is important from a marketing segment to guide on this process and the marketing mix illustrated above aim at improving the customer network and improves its profit margins in general. References "Annual Report 2014" (PDF). National Australia Bank. 14 November 2014. Retrieved 25/05/2017. https://www.nab.com.au/content/dam/nabrwd/About-Us/2014-annual-financial-report.pdf "Five lessons from NAB's "bank break-up" marketing campaign". Smart Company. Retrieved 25/05/2017. http ; https://www.nab.com.au/ "Five lessons from NAB's "bank break-up" marketing campaign". Smart Company. Retrieved 25/05/2017. http ; https://www.nab.com.au/ About Us - NAB". National Australia Bank. Retrieved 25/05/2017. Http; https://www.nab.com.au/about-us Annual Report 2015" (PDF). National Australia Bank. 28 October 2015. Retrieved 25/05/2017. https://www.nab.com.au/content/dam/nabrwd/About-Us/shareholder%20centre/documents/2015%20full%20year%20results.pdf Bansal, A., Cost-Benefit Analysis: A Study Of Selected Nationalized Bank In India. Guthrie, J., Petty, R. and Ricceri, F., 2006. The voluntary reporting of intellectual capital: Comparing evidence from Hong Kong and Australia. Journal of Intellectual Capital, 7(2), pp.254-271. Ivy, J. 2008. A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of educational management, 22(4), 288-299. Lawlor, M.P. and Carmody, T.E., Online Resources Communications Corp., 2001. Method and system for remote delivery of retail banking services. U.S. Patent 6,202,054. National Australia Bank Case study, accessed online, 25/05/2017. https: https://www.managementparadise.com/forums/final-100-mark-project/11865-7-ps-bank-marketing.html Poranki, K.R., Assessment of Marketing Mix Components of Service on Bank Customers of State Bank of Hyderabad, Andhra Pradesh, India. Rafiq, M. and Ahmed, P.K., 1995. Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics. marketing intelligence planning, 13(9), pp.4-15.

The Pardoners Tale Deception And Foolishness Essays -

The Pardoner's Tale: Deception And Foolishness Barrett Great Books 1 Dr. Carcache 11 December 2000 The Pardoner's Tale: Deception and Foolishness There are several types of foolishness being described in the Pardoner's Tale itself. He describes gluttony in general, then specifically wine. He talks of gambling, taking bets and the like, and of swearing. The beginning of his tale describes three fools who go foolishly seeking death, then find it in a large amount of gold. Deception is another topic addressed by the Pardoner. He comes right out and says he is a con artist, and that he is out to take people's money. In his tale, deception by the rioters leads to the death of all three. These are good points, but there is another deception the Pardoner plays, and gets caught. His tale is a direct chastisement of the host, Harry Bailey, who is not pleased by this. As a whole, Chaucer effectively uses this character of the Pardoner to point out some of the more foolish and deceptive aspects of other characters in the tales as well. In the beginning, the narrator describes the Pardoner in some quite undesirable terms. The Pardoner represents the ugly truth. The Knight is grand, the Wife is pretty, but the Pardoner is downright ugly. He is also the only pilgrim to acknowledge his shortcomings. He knows he is a con artist and a liar, and in his tale's prologue he freely admits this in both words and actions. The Pardoner then proceeds with the tale itself, which is a deception as well. In his tale he describes gluttony in detail and defines it as not just overeating, but the intense pleasure of doing so. He also denounces wine with graphic examples of drunkenness. He discusses the negative merits of swearing and cursing. Then, he closes the tale itself with a condemnation of gambling. There are several things going on here. The first, and most obvious hypocrisy is before telling this tale, the Pardoner insisted on stopping at an inn for food and beer. He is also a participant in a bet: he who tells the best story wins. However, there is another level. This tale is a retaliation against the host, who just before asking the Pardoner to speak had been cursing and talking about using beer as medicine to mend his broken heart. It can be suspected that the host is drunk, as well. Several things from the tale upset the host. He is the owner of a tavern, encouraging food and drink. He himself likes to partake of these things. He also swears often, and from the General Prologue, we know the host was the one to propose the storytelling game in the first place. So, at the end of the Pardoner's Tale, when the Pardoner suggests, ?our Host shall begin, for he's the man enveloped most by sin (1585.457-458), it is in direct response to the insult the host made at the beginning of the Pardoner's tale. This nearly starts a physical fight, but the Knight steps in to stop any further confrontation. The Pardoner's tale may have been aimed at the host, but it also describes much of the rest of the pilgrimage. After all, the group met at a tavern, they agreed to this storytelling game or bet, and some of them have been drunk for much of the trip thus far. Indeed, the sins listed in the tale do seem to apply to most of the characters. In this way, he seems to be telling the truth in some way in regards to everyone. The Prioress and Monk like their food, the Miller likes his ale, the Wife of Bath likes her money, and so on. What sets him aside is he does admit this himself. He admits in his Prologue to being a con artist and always willing to have a drink. The Pardoner is possibly the epitome of the ?ugly truth? about people. Truth is sexless and has some charming characteristics, but when used as a reflection of one's self, most people do not like what they see. The Pardoner offers his listeners a chance to redeem themselves. Not through his relics, but by acknowledging these undesirable aspects in their own